Market maturing, volumes increasing and velocity too, micro niches exploited, more markets and further segmentation within each sporting event etc?

What doesn't seem to change much is lack of innovation.. I just don't see much of it happening from the corporates - tabs and can't understand it. Surely with such huge competition and now big overseas players taking a gobble out of the market, why can't they differentiate themselves on product - approach - mission - philosophy? they all seem to copy each other more or less.

Not talking 'best of 3 totes' type of stuff, more like 'a game changer' that makes a sit up and gives one player a huge advantage(to our benefit) with others to follow. Any suggestions gentlemen??

LG

__________________
The trick isn't finding profitable angles, it's finding ones you will bet through the ups and downs - UB